"In the old days, someone would print a [KBB] window sticker, put it on their car window, not sell it for six months and … Read the whole story

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The challenge in the U.S. market is that Americans who aren't big fans of Formula racing won't know the brand. "In the rest of … Read the whole story

"Given the surge in social network marketing and its growing clout, just about anything that amplifies a company's online interactive experience with customers and … Read the whole story

"Everyone's doing just a little more [saving] or are about the same level as they were in February," Regina Corso, director of the Harris … Read the whole story

The recent rise in healthier menu items likely reflects both growing consumer awareness/demand and governmental initiatives to address obesity and nutrition issues, including federal … Read the whole story

The Defenders, dressed in hard-to-ignore (even in Manhattan) green-and-black costumes that include head goggles and shields bearing the New Leaf logo, will pilot a … Read the whole story

Most people in marketing are either so BlackBuried or lost in the C-suite that they miss key developments in industry jargon. Thankfully, Chicago ad … Read the whole story