Marketing Daily
Friday, July 23, 2010
  • Kelley Blue Book Goes Social For Stickers

    "In the old days, someone would print a [KBB] window sticker, put it on their car window, not sell it for six months and … Read the whole story

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  • What's More Important, Head Or Heart?

    Marketers of heritage brands should ask themselves: how can we leverage the happy memories of childhood? Read the whole story

  • McLaren To Drive Into U.S. With Coupe

    The challenge in the U.S. market is that Americans who aren't big fans of Formula racing won't know the brand. "In the rest of … Read the whole story

  • Iams Partners With Sites For Camp Doggie/Kitty

    "Given the surge in social network marketing and its growing clout, just about anything that amplifies a company's online interactive experience with customers and … Read the whole story

  • Survey Finds Ever More People Cutting Back

    "Everyone's doing just a little more [saving] or are about the same level as they were in February," Regina Corso, director of the Harris … Read the whole story

  • Mintel: 'Healthy' Menu Items Show Growth Spurt

    The recent rise in healthier menu items likely reflects both growing consumer awareness/demand and governmental initiatives to address obesity and nutrition issues, including federal … Read the whole story

  • New Leaf Recruits 'Defenders Of Taste'

    The Defenders, dressed in hard-to-ignore (even in Manhattan) green-and-black costumes that include head goggles and shields bearing the New Leaf logo, will pilot a … Read the whole story

  • Are You An Ecochondriac? Sindifferent? Hopetimistic?

    Most people in marketing are either so BlackBuried or lost in the C-suite that they miss key developments in industry jargon. Thankfully, Chicago ad … Read the whole story