Marketing Daily
Monday, July 26, 2010
  • Tweeters Star In Wheat Thins TV Ads

    "The social media conversations about Wheat Thins and viral effect are really underway now, and the enthusiasm for the brand is very clear," says … Read the whole story

  • Who Buys Skechers?

    Top 10 DMAs in which reside adults who bought Skechers athletic shoes in the past year: 1 Detroit 2 Salt Lake City 3 Boston … Read the whole story

  • The Face Doesn't Lie

    Studies show radio ads are as engaging as TV commercials. Read the whole story

  • Firm: Tech Companies Among Most Talked-About

    Ford was the only automaker in the top ten. Its financial performance and sales generated, per General Sentiment, amounted to $96 million worth of … Read the whole story

  • GM's OnStar To Launch Mobile 'Keys' App

    An OnStar spokesperson says that although OnStar has historically focused its marketing message on the option as a safety and security tool, the division … Read the whole story

  • CEA: Products, Innovation Boost Projections

    Mobile computing looks to be a strong revenue driver for the year and could continue the push into 2011. According to the CEA, the … Read the whole story

  • DL1961 Focuses On Its Jeans' Performance Promise

    Ads breaking next month highlight the brand's unique stretch technology, called X-Fit, which it claims won't sag, bag or lose its shape -- a … Read the whole story

  • Digital Coupon 'Events' Take Off

    The number of special product promotions featuring digital coupons increased 84% between the first half of 2009 and the first half of 2010, thanks, … Read the whole story