Marketing Daily
Friday, July 30, 2010
  • Buick Aggregates Feedback On Its Regal

    The Moment of Truth site sits atop a platform that scours the web for anything Regal, filters out the dross and naughty verbiage and ... Read the whole story

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  • Recall, Weak Cereal, Eggo Sales Hurt Kellogg

    CEO David Mackay noted that cereal as a whole tends to be among the highest-spending ad categories, and said that Kellogg sees important opportunities ... Read the whole story

  • RadioShack Rolling Kiosks Into Target Stores

    "It's a genius cross-branding move," Cathy Hotka, a retail branding consultant based in Washington D.C., tells Marketing Daily. "Target is known both for its ... Read the whole story

  • Cosmetic Companies Post Prettier Profits

    At Avon Products, which hiked its ad spending 19%, second-quarter revenue rose 8% to $2.7 billion, with beauty sales climbing 9% and increasing in ... Read the whole story

  • Ford Rallies For Fiesta At X-Games

    The company is using a 24/7 strategy for Fiesta with a marketing program tied to the X Games 16. Ford will field souped-up Fiestas ... Read the whole story

  • J.D. Power: Carriers Improve Customer Service

    "It's not just about making a customer happy, it's actually exceeding that," says Kirk Parsons. "It's an opportunity for the carriers to use the ... Read the whole story