The Moment of Truth site sits atop a platform that scours the web for anything Regal, filters out the dross and naughty verbiage and … Read the whole story

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CEO David Mackay noted that cereal as a whole tends to be among the highest-spending ad categories, and said that Kellogg sees important opportunities … Read the whole story

"It's a genius cross-branding move," Cathy Hotka, a retail branding consultant based in Washington D.C., tells Marketing Daily. "Target is known both for its … Read the whole story

At Avon Products, which hiked its ad spending 19%, second-quarter revenue rose 8% to $2.7 billion, with beauty sales climbing 9% and increasing in … Read the whole story

The company is using a 24/7 strategy for Fiesta with a marketing program tied to the X Games 16. Ford will field souped-up Fiestas … Read the whole story

"It's not just about making a customer happy, it's actually exceeding that," says Kirk Parsons. "It's an opportunity for the carriers to use the … Read the whole story