Fed-up JetBlue flight attendant Steven Slater's 15 minutes of fame are ticking down, but the repercussions for the airline, which is largely trying to … Read the whole story
The second tenet of the Marketers' Constitution states, "Marketing must build real, enduring, tangible brand value." Read the whole story
If you're a tween, your mom is probably cooler than anyone else's mom. She's more likely to be on Facebook, listen to Top 40 … Read the whole story
Just as Americans have come to be knowledgeable about and appreciate the varieties and quality of wines emanating from both domestic wineries and many … Read the whole story
The company says sales of those products in the U.S. are expected to grow by $739 million in September and October, up 5% from … Read the whole story
Wine, beer, and spirits advertisers have mostly complied with their voluntary commitment to decrease the amount of youth exposure to alcohol ads in consumer … Read the whole story
Netflix signed a deal with Epix, a pay-TV channel, that allows Netflix members to watch new releases and library titles streamed over the Internet. … Read the whole story