"Calgon as a brand tended to be for an older demographic," Sharon Shue, marketing and brand innovation manager of Ilex Consumer Products Group, tells … Read the whole story
Employing the use of segmentation today prepares us for the extreme nature of the segmentation of tomorrow. Read the whole story
Millennials are more likely than other age groups to heed cravings -- and to highly value minimal preparation time -- when it comes to … Read the whole story
What's next for Al Gore? Read the whole story
Several leading retailers turned in solid sales and earnings for the second quarter, providing more evidence not just that shoppers are buying a little … Read the whole story
Zagat co-founder/co-chair Nina Zagat says that Exclusives is designed to benefit both discerning diners and restaurant operators. "Today, value is important to diners at … Read the whole story
CSPI says that at least 48 out of 53 B&J flavors of ice cream and frozen yogurt bearing the "all natural" claim contain alkalized … Read the whole story
IBM made it clear Friday it wants to own the online marketing and advertising analytics space. The company reported a deal to acquire software … Read the whole story