Marketing Daily
Tuesday, August 17, 2010
  • FINANCIAL SERVICES
    Aflac Continues 'Know Quack,' Now With Guy Fieri
    by Nina Lentini

    Jeff Charney, Aflac SVP and CMO, tells Marketing Daily that Fieri was chosen because the company "wanted to be really relevant and he is … Read the whole story

  • Who Shops For Office Supplies?
    by

    Top 10 DMAs in which reside adults who shopped any office supply store in the past three months: 1 San Antonio, Texas 2 Phoenix … Read the whole story

  • COMMENTARY
    Evaluate Your Map To Becoming A Social Enterprise
    by Mike Spataro

    The company that's maturing socially and gleaning actionable business intelligence will be the one winning business and satisfying customers. Read the whole story

  • FOOD
    General Mills Launches Integrated Effort For Pillsbury
    by Nina Lentini

    "We approached Melissa Joan Hart for several reasons," a spokesperson tells Marketing Daily. "She is not only an actress, but also a mom who … Read the whole story

  • PACKAGED GOODS
    Purina Debuts Facebook Pet Resort Game
    by Karlene Lukovitz

    "... [T]he game is fun enough to possibly generate a good deal of marketing for them, and if it does, it will be interesting … Read the whole story

  • Best Buy Launching Mobile Rewards 'Experiment'
    by Mark Walsh

    Starting Tuesday, consumer electronics chain Best Buy plans to roll out a new mobile rewards system at 187 stores nationwide and another 70 by … Read the whole story