Marketing Daily
Thursday, August 19, 2010
  • OfficeMax Joins With Payless For Back-To-School

    National TV spots including "Good-bye" by Chicago ad agency The Escape Pod and "Astronaut" by OfficeMax's brand team highlight the emotion around the back-to-school … Read the whole story

  • Who Trades In Their Cars?

    Top 10 DMAs in which reside adults whose most recent automobile purchase/lease was with a trade-in: 1 Harrisburg/ Lancaster/ Lebanon/ York, Pa. 2 Pittsburgh … Read the whole story

  • Endangered Species Watch: Experts

    Marketers need to gain proficiency in multiple disciplines so that they can craft campaigns that are in keeping with highly fragmented consumer behavior. Read the whole story

  • Subway Plus Sony Equals 'Fiery Frenzy'

    The program gives patrons of both Subway and PlayStation a chance at such prizes as pre-launch gaming products. The companies say the prizes, which … Read the whole story

  • Volkswagen Takes Family Road Trip with TLC

    Volkswagen will bookend the a webisode series with 30-second Routan TV spots before the segment, a drive to after, and a banner next … Read the whole story

  • Gifts: Food Outperforms Many Other Categories

    Supporting the market opportunity for quality, healthy food gift items, Packaged Facts consumer research conducted in May/June of this year found that 53% of … Read the whole story

  • Hallmark Launches Major 'Martha' Marketing Push

    Scoring Martha Stewart is a big deal for Hallmark Channel. So big, that it has unleashed a cross-platformed, multimillion-dollar marketing effort -- the largest … Read the whole story