Marketing Daily
Monday, August 23, 2010
  • New Kotex Effort Dangles Undie 'Makeunder'

    Aida Flick, brand director at Kotex, tells Marketing Daily the effort is a continuation of a program that started last fall with the "Panty … Read the whole story

  • Social Media: It's Time To Drive The ROI

    Very soon, marketers will be able to report to the CMO and CFO that social media ROI is higher than expected and even higher … Read the whole story

  • Egg Recall: More Pressure To Pass Safety Act

    Legislation already passed in the U.S. House but awaiting action in the Senate (S.510) would increase the FDA's oversight of producers/processors and give the … Read the whole story

  • Search Marketing Enhances CPG Food Brands

    For CPG food marketers who are just starting to think about search marketing or who are just testing out the waters, consider the following … Read the whole story

  • HSBC Is Top Sponsor Of 'New Yorker' Event

    The bank's brand print and out-of-home ads have been featuring unusual factoids about global business such as "Only 4% of American films are made … Read the whole story

  • Truth Campaign: Watch Out for Zombies

    Nicole Dorrier, senior director, youth prevention marketing at the Legacy Foundation, says MTV and Truth first teamed up in 2006. "What we found is … Read the whole story

  • Pepsi Bottlers Add Digital To Media Mix

    "The initial thought behind this was knowing that digital has become a more important channel for consumers," says Katie Hannify, a media manager at … Read the whole story