TECHNOLOGY
by Aaron Baar
"We wanted the star of the videos to be someone who could deliver the message about teen behaviors in a way that was both … Read the whole story
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Top 10 DMAs in which reside adults who spent more than $250 on shoes in the last year: 1 Dallas/ Ft. Worth 2 Washington, … Read the whole story
COMMENTARY
by Robert Sanchez
Only the most targeted, well-managed campaigns that respect the end user have the ability to take your organization to the next level. Read the whole story
RETAIL
by Sarah Mahoney
Offering further proof that it is taking just as many competitive cues from the likes of Best Buy as it is from rival Wal-Mart, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
While the campaign makes the electric Leaf vehicle halo for the entire brand, Nissan's new VP of marketing, Jon Brancheau, concedes that a major … Read the whole story
RETAIL
by Sarah Mahoney
Avon, which bills itself as "The company for women," says the contest will include a singing portion for women, but that the songwriting portion … Read the whole story
HOSPITALITY
by Tanya Gazdik
The company is publicizing the effort on its homepage and via an email to the over 9 million Choice Privileges rewards program members, according … Read the whole story
RESEARCH
by Karl Greenberg
For many large corporations, the call center is the one human experience a consumer has with the company. "If a customer hangs up mad, … Read the whole story