Marketing Daily
Wednesday, September 15, 2010
  • SPORTS
    UFL Launches Campaign For Football Diehards
    by Karl Greenberg

    The effort uses the conceit that with UFL broadcast on Versus, HDNet and NESN, viewers get taken behind the scenes, into the locker rooms … Read the whole story

  • RESEARCH
    Report Finds Affluent Shop At Walmart, Too
    by Karl Greenberg

    Forget golf, tennis, power boating and jaunts to St. Tropez. Affluent Americans -- those who live in households making $100,000 or more per year … Read the whole story

  • PHARMA
    Merck Sponsors HIV Education Campaign
    by Tanya Gazdik

    In addition to combating the stigma associated with HIV, the campaign also encourages people living with HIV to work with their doctor on an … Read the whole story

  • RETAIL
    Kohler Makes A Splash With 'Built Green'
    by Aaron Baar

    The series profiles projects ranging from the California Academy of Sciences in San Francisco to The Solaire apartment building in New York City to … Read the whole story

  • BEVERAGES
    Southern Comfort Returns To TV After 2 Years
    by Karlene Lukovitz

    The 15-second TV spot, which debuted Sept. 13 on "SportsCenter" on ESPN2, will run through December on leading sports, entertainment and comedy channels, including … Read the whole story

  • RETAIL
    Lowe's Steps Up DIY, Energy Efforts
    by Sarah Mahoney

    "They are looking at things like painting and recarpeting to change the look and feel," says Robert Niblock, CEO. Instead of major projects, "we're … Read the whole story

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    Source:Experian Simmons Read the whole story

  • COMMENTARY
    Where Are The True Media Brands?
    by Judy Franks

    Your only hope is a powerful media brand that can move where the marketplace will go and do so while remaining true to its … Read the whole story