Marketing Daily
Wednesday, September 15, 2010
  • UFL Launches Campaign For Football Diehards

    The effort uses the conceit that with UFL broadcast on Versus, HDNet and NESN, viewers get taken behind the scenes, into the locker rooms … Read the whole story

  • Report Finds Affluent Shop At Walmart, Too

    Forget golf, tennis, power boating and jaunts to St. Tropez. Affluent Americans -- those who live in households making $100,000 or more per year … Read the whole story

  • Merck Sponsors HIV Education Campaign

    In addition to combating the stigma associated with HIV, the campaign also encourages people living with HIV to work with their doctor on an … Read the whole story

  • Kohler Makes A Splash With 'Built Green'

    The series profiles projects ranging from the California Academy of Sciences in San Francisco to The Solaire apartment building in New York City to … Read the whole story

  • Southern Comfort Returns To TV After 2 Years

    The 15-second TV spot, which debuted Sept. 13 on "SportsCenter" on ESPN2, will run through December on leading sports, entertainment and comedy channels, including … Read the whole story

  • Lowe's Steps Up DIY, Energy Efforts

    "They are looking at things like painting and recarpeting to change the look and feel," says Robert Niblock, CEO. Instead of major projects, "we're … Read the whole story

  • Source:Experian Simmons Read the whole story

  • Where Are The True Media Brands?

    Your only hope is a powerful media brand that can move where the marketplace will go and do so while remaining true to its … Read the whole story