"There's almost this mentality that people who own the three-pointed star are paying for value of the brand," says VP/marketing Steve Cannon. "But [the … Read the whole story

MediaPost Communications' "Change: The Digital Transformation Summit" takes place in Boston Oct. 5 and 6. Marketing Daily caught up with the former SVP/marketing of … Read the whole story

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Despite the inherent challenges of cross-departmental collaboration, if ever there were a time to try something new, this would be it. Read the whole story

The creative focuses on a consumer's relationship with sweeteners, using whimsical tunes and real stores to highlight the choices encountered over the course of … Read the whole story

"The subject of security is so deadly serious," Intel's Nigel Ballard says of choosing an augmented reality game as the promotional vehicle rather than … Read the whole story

To discourage federal intervention, leading marketing organizations are preparing to roll out a new system designed to make it easier for consumers to understand … Read the whole story

Instead of unrolling over the course of several months, the effort, "Focus Rally: America," will happen over five weeks in early 2011. If the … Read the whole story

"We wanted to capture the athleticism of our players," Brian Jennings, NHL's EVP/marketing, tells Marketing Daily. "In basketball and football, you can see how … Read the whole story