MediaPost Publications - Marketing Daily 10/08/2010

AUTOMOTIVE
Subaru To Scout Puppies For Super Bowl Spot
by Tanya Gazdik
The automaker will be scouting the filming of Animal Planet's Puppy Bowl in New York City Oct. 15 and will select five puppies to … Read the whole story
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COMMENTARY
Become The Consumer
by Elisa Steele
Brands can responsibly capture and hold consumers' attention by directly appealing to their specific attitudes and preferences. Read the whole story
RETAIL
September Sales Steady; Stores Gear Up For Holiday
by Sarah Mahoney
On the whole, experts are expecting gains for the holidays, but extremely modest ones. "The results suggest that outside of healthy back-to-school spending, shoppers … Read the whole story
RESTAURANTS
Carl's, Hardee's Tie In With 'Green Hornet' Flick
by Karlene Lukovitz
The advertising campaign, spanning television, radio, print and online, will include a Carl's/Hardee's TV commercial featuring Rogen and Jay Chou, who plays Kato in … Read the whole story
AUTOMOTIVE
Mitsubishi Goes Robotic For New Outlander Sport
by Karl Greenberg
Gregory Adams tells Marketing Daily the microsite will be the baseline for the test drive event. "We want to drive everyone there," he says, … Read the whole story
SPORTS
NHL Partners With Foursquare, Superheroes
by Karl Greenberg
The National Hockey League is hoping to attract younger consumers to become fans of its franchise via a deal with none other than Stan … Read the whole story