June 3 - 6, 2024
Monday, October 11, 2010
RETAILSome may see Cie Nicholson's new job as chief marketing officer for Equinox Fitness Clubs - which she began last month -- as radically … Read the whole story
- COMMENTARY
Marketers everywhere and at any size company must be concerned about maintaining brand integrity across a variety of media and output devices. Read the whole story
BEVERAGESTepid coffee demand among younger consumers has stalled the category's sales growth in recent years, and also threatens to limit growth in the decades … Read the whole story
PHARMAPfizer Consumer Healthcare, maker of Advil pain-relief products, is launching a consumer campaign encouraging Americans to clean out their medicine cabinets and properly dispose … Read the whole story
AIRLINESThe campaign, via Imagination, promotes the alliance for a premium experience across member airlines for frequent flyers. The effort, which is also in Japan … Read the whole story
RETAIL"We think this is a big opportunity for us," CVS Chairman/ CEO Tom Ryan told analysts and investors in a presentation in New York, … Read the whole story
SPORTSThe League is launching a raft of TV spots for the general and Hispanic market, the former under the "Where Amazing Happens" banner, and … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Randi Jachino - Prestige Consumer Healthcare, VP of Marketing
Christopher Elliott - The Coca-Cola Company, Senior Director, End to End Connections & Media
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