The program makes Buick the sponsor of "40 Under 40," a cross-title editorial package that takes a Fortune Magazine staple to Entertainment Weekly, Golf, … Read the whole story

Source:Experian Simmons Read the whole story

"We want consumers to take away that Lenovo is a fun brand and understands how people might use PCs to talk to each other," … Read the whole story

Tedious setup and unclear next steps are common on banking mobile sites, says Steve Ellis, one of the report's authors. "On one big bank … Read the whole story

Perhaps the biggest shock is that even the most techno-savvy would rather not learn or talk about products online: Women are still three times … Read the whole story

The sweepstakes is being promoted via a 30-second TV spot featuring retired NFL star John Lynch. The commercial, from Dentsu America (Santa Monica), shows … Read the whole story

Right Guard deodorant brand, since 2006 a division of Henkel North America, has signed on for a long-term deal with the National Basketball Association … Read the whole story