FOODThe programs use on-pack and in-store signage to encourage shoppers to text a keyword to a code to receive product use ideas, recipes, nutrition … Read the whole story
- COMMENTARY
The marketing discipline must be elevated and respected. Read the whole story
AUTOMOTIVEIn the first part of Marketing Daily's interview with Craig Bierley, the director of advertising and sales promotions for GM's Buick and GMC divisions, … Read the whole story
CONFERENCEIf there was a unifying theme, it was a kind of "build it and they will come" motif, with marketers and others who spoke … Read the whole story
RETAILOn one hand, this Christmas, experts say people want convenience, and cards certainly play to that pragmatism. "They aren't the most creative gifts, but … Read the whole story
FINANCIAL SERVICESThe spots feature the "Never Miss a Super Bowl Club," a group of men who have attended every single Super Bowl since its inception … Read the whole story
FINANCIAL SERVICESThe "Caveman and Me" concept uses a standard Web camera and card marker that triggers the caveman to appear on screen. Users can choose … Read the whole story
