CEO Jim Skinner also stressed the importance of maintaining "the value relationship" across the menu, while also maintaining the Dollar Menu and its relevance … Read the whole story

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Emilio Collins, SVP global marketing and partnerships for the league, says: "We are coming off of one of the epic NBA Finals with record … Read the whole story

Land Rover's campaign for company's forthcoming Range Rover Evoque will be developed by a group of people in 10 cities. The company says that, … Read the whole story

Edmunds.com analyst Joe Spina says sales programs around used cars that have been certified by automakers and come with new car-style warranties and service, … Read the whole story

In shaping their sustainability claims, marketers should take these demographic variations into account, while also recognizing the nearly universal concern with health, welfare and … Read the whole story