Marketing Daily
Monday, October 25, 2010
  • McDonald's Considers 'Tweaking' Dollar Menu

    CEO Jim Skinner also stressed the importance of maintaining "the value relationship" across the menu, while also maintaining the Dollar Menu and its relevance … Read the whole story

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  • Lessons From The Blackjack Table

    A couple of examples of companies who refused to "stand on 15" come to mind. One is Kellogg. Another, Apple. Read the whole story

  • NBA Season Starts; Brands Already At Play

    Emilio Collins, SVP global marketing and partnerships for the league, says: "We are coming off of one of the epic NBA Finals with record … Read the whole story

  • Land Rover Goes Urban In 10 Cities Worldwide

    Land Rover's campaign for company's forthcoming Range Rover Evoque will be developed by a group of people in 10 cities. The company says that, … Read the whole story

  • Sales Of Certified Pre-Owned Vehicles Take Off analyst Joe Spina says sales programs around used cars that have been certified by automakers and come with new car-style warranties and service, … Read the whole story

  • Many Are Vague On 'Sustainable' Claim Specifics

    In shaping their sustainability claims, marketers should take these demographic variations into account, while also recognizing the nearly universal concern with health, welfare and … Read the whole story