BEVERAGESThe holiday campaign -- an extension of the brand's "Open Happiness" marketing platform that was developed through collaboration between Coke's German and global brand … Read the whole story
Source: Experian Simmons Read the whole story
- COMMENTARY
Now that customers are more in charge of the sales process than ever before, we have to re-consider how we serve our story as … Read the whole story
ELECTRONICS"People from the feature phone world are finally migrating to the smartphone world. They're finding easier ways to do it and more compelling reasons … Read the whole story
PACKAGED GOODS"The campaign provides an inside look at the NFL's toughest blockers and shows how they are 'living proof' that Prilosec OTC protects them against … Read the whole story
AUTOMOTIVE"Most people visit the dealership for the first time when they buy the car they want," says AutoTrader's Chip Perry. "It means they are … Read the whole story
- RETAIL
On average, anywhere between 4 and 6% of online shoppers interacted with retail ads in the fourth quarter -- beginning in November at 6%, … Read the whole story
FINANCIAL SERVICESThe six-part co-branded series follows three friends on a "bucket list" road trip across America before they all go off to college. The series … Read the whole story
