Marketing Daily
Wednesday, October 27, 2010
  • Coke Goes For Another Hit Music Single

    The holiday campaign -- an extension of the brand's "Open Happiness" marketing platform that was developed through collaboration between Coke's German and global brand … Read the whole story

  • Source: Experian Simmons Read the whole story

  • Get Prospect-centric With Your PR

    Now that customers are more in charge of the sales process than ever before, we have to re-consider how we serve our story as … Read the whole story

  • 1 In 5 Handsets Shipped In Q2 Is A Smartphone

    "People from the feature phone world are finally migrating to the smartphone world. They're finding easier ways to do it and more compelling reasons … Read the whole story

  • Prilosec Enlists NFL Players In Heartburn Defense

    "The campaign provides an inside look at the NFL's toughest blockers and shows how they are 'living proof' that Prilosec OTC protects them against … Read the whole story

  • KBB Buy Puts Atop Purchase Funnel

    "Most people visit the dealership for the first time when they buy the car they want," says AutoTrader's Chip Perry. "It means they are … Read the whole story

  • Best Time For Holiday Ads? Now, Not Later

    On average, anywhere between 4 and 6% of online shoppers interacted with retail ads in the fourth quarter -- beginning in November at 6%, … Read the whole story

  • American Family Talks Safe Driving With MTV

    The six-part co-branded series follows three friends on a "bucket list" road trip across America before they all go off to college. The series … Read the whole story