Marketing Daily
Thursday, October 28, 2010
  • AUTOMOTIVE
    Q&A: Chris Perry, Jeff Goodby Go Deep On Chevy
    by Karl Greenberg

    The campaign comprises a 60-second anthem spot with archival footage of General Motors vehicles being assembled and driven by happy customers. All of the … Read the whole story

  • COMMENTARY
    'Chevy Runs Deep'? ... Uh, Okay ...
    by

    Chevrolet's latest marketing campaign tagline prompts deep thoughts, not least of which is, "Huh?" Read the whole story

  • PACKAGED GOODS
    Blogger Widget Helps P&G Clean Water Initiative
    by Karlene Lukovitz

    Procter & Gamble is asking bloggers to use their power as agents of change to help generate clean water for developing countries and disaster … Read the whole story

  • RETAIL
    For Barneys, Food Is Fashion This Holiday
    by Sarah Mahoney

    In a partnership with the Food Network, Cooking Channel and Illycaffe, Barneys says the windows will be themed "Have a Foodie Holiday," with an … Read the whole story

  • RETAIL
    Toys"R"Us Expands Loyalty Program For Holidays
    by Tanya Gazdik

    The company will support the promotion with in-store signage as well as TV, radio, print, online ads and social media messaging. The increase is … Read the whole story