
AUTOMOTIVE
by Karl Greenberg
"We've spent the last year redefining and building the Dodge brand," says Ralph Gilles, whom the company calls "president and CEO" of the Dodge … Read the whole story

RETAIL
by Sarah Mahoney
Phil Rist, BIGresearch's EVP, which conducted the survey for the NRF, tells Marketing Daily, "After years of practicality, Americans are getting more excited about … Read the whole story

FOOD
by Karlene Lukovitz
Many frozen categories and products have been negatively affected by the continually growing variety of fresh prepared foods offered by food retailers (who have … Read the whole story

FINANCIAL SERVICES
by Tanya Gazdik
A lack of trust continues to be a challenge for financial institutions, as only 28% of Mintel respondents say they trust the financial services … Read the whole story

RETAIL
by Sarah Mahoney
The stores will carry an assortment of national men's brands, as well as private-label clothing. Big and tall men now account for 50% of … Read the whole story

CAUSE-RELATED
by Karl Greenberg
The campaign, via Boston-based Arnold Worldwide, which also did Legacy's "Truth" campaign, spotlights the pulmonary hazards of working in the restaurant and bar industries. … Read the whole story

RETAIL
by Sarah Mahoney
Since 1924, Macy's has commandeered Broadway for its own glory, creating its own treasure trove of Americana, from Felix the Cat to Olive Oyl. … Read the whole story