Marketing Daily
Tuesday, November 16, 2010
  • Dodge Gets Its Street On With New Everything

    "We've spent the last year redefining and building the Dodge brand," says Ralph Gilles, whom the company calls "president and CEO" of the Dodge … Read the whole story

  • This Christmas, Consumers Love Cash (And Bling)

    Phil Rist, BIGresearch's EVP, which conducted the survey for the NRF, tells Marketing Daily, "After years of practicality, Americans are getting more excited about … Read the whole story

  • Pizza, Fast Breakfasts Take Chill Off Frozen

    Many frozen categories and products have been negatively affected by the continually growing variety of fresh prepared foods offered by food retailers (who have … Read the whole story

  • Study: Industry Should Focus On Millennials

    A lack of trust continues to be a challenge for financial institutions, as only 28% of Mintel respondents say they trust the financial services … Read the whole story

  • JCPenney Unit Debuts Big, Tall Concept For Men

    The stores will carry an assortment of national men's brands, as well as private-label clothing. Big and tall men now account for 50% of … Read the whole story

  • Legacy Campaign Takes On Secondhand Smoke

    The campaign, via Boston-based Arnold Worldwide, which also did Legacy's "Truth" campaign, spotlights the pulmonary hazards of working in the restaurant and bar industries. … Read the whole story

  • Brand Effect Of Macy's Thanksgiving Day Parade

    Since 1924, Macy's has commandeered Broadway for its own glory, creating its own treasure trove of Americana, from Felix the Cat to Olive Oyl. … Read the whole story