There I was, barreling through Costco the other day, for instance, when I stopped dead in my tracks, arrested by an end-aisle display of fire-engine red, three-box box sets of … Read the whole story
While the message may tinge their shopping trip with fear, says Cone Inc.'s Sarah Kerkian, "it also might make them feel more empowered right … Read the whole story
Wrapping up 2010 with relief, if not joy, good little marketers are looking at the year ahead with both optimism and trepidation. Even the … Read the whole story
The campaign, promoting (perhaps ironically) Jeep Patriot, embeds a real-time weather feed, reflecting conditions at the Internet address of the user's computer into a … Read the whole story
Mobile Web banking is no longer the poor sibling of downloadable mobile apps, according to Change Sciences Group, which also evaluated the sites of … Read the whole story
The new ambassadors program is "a true extension of Green & Black's marketing principles and philosophies" and the first formal initiative to enable consumers … Read the whole story
Fred Mangione, SVP of ticket sales and marketing for the Nets, tells Marketing Daily the team has just signed Stolichnaya Vodka as a sponsor. … Read the whole story
"Polaroid photos have always offered a unique and distinctive look and feel and we want to give consumers the option of treating their mobile … Read the whole story