Top of The News
by Thom Forbes
According to a Packaged Facts report issued in January 2009, U.S. pet food sales were $17 billion in 2008 and the research company projects steady growth through 2013. In a … Read the whole story
ENTERTAINMENT
by Karl Greenberg
Besides arena signage, in-game promotions and features, and outdoor visibility on the garden's marquees, the resort gets something unusual: "Foxwoods Final Five" wherein the … Read the whole story
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Source:Experian Simmons Read the whole story
COMMENTARY
by Brian Hunt
Marketers need to envision a campaign that utilizes creativity, with a constant eye towards authenticity. Read the whole story
BEVERAGES
by Karl Greenberg
Says B. Bonin Bough, Pepsi's director of social media: "For the last two years we have been running social experiences at SXSW -- at … Read the whole story
ELECTRONICS
by Aaron Baar
According to NetBase's Brand Passion Index, which measures consumers' passion for brands expressed via social media, people had a lot to say about Apple's … Read the whole story
RETAIL
by Sarah Mahoney
That slowdown was to be expected, Andrew Lipsman, comScore's senior director of industry analysis, tells Marketing Daily. "Our forecasted holiday growth of 11% accounts … Read the whole story
HOSPITALITY
by Tanya Gazdik
SpringHill has never done anything like this, but since the brand's focus is smart design, it was a "natural combination," says Callette Nielsen. "Our … Read the whole story
FOOD
by Karlene Lukovitz
The brand partnered with digital entertainment studio Filmaka to hire the directors for the videos, asking each to create his own interpretation of the … Read the whole story