Marketing Daily
Wednesday, December 15, 2010
  • Thermador Invites Us To Virtual Dinner Parties

    High-end kitchen major appliances brand Thermador has a tough job in this economy: even wealthy people are reluctant to spend big on trophy stoves. … Read the whole story

  • Chrysler Teases 300 Online; Unveil Set For Jan. 10

    Chrysler hasn't had a top-to-bottom redesign of the Chrysler 300 sedan since the vehicle was re-introduced in 2004. The slightly retro sedan was huge … Read the whole story

  • Northwestern Mutual Beefs Up Social Media

    The goal of the videos is to show how the Milwaukee-based company can help provide financial security over a lifetime, no matter what the … Read the whole story

  • P&G's Pepto-Bismol Targets Party-Hardly-ers

    "Pepto has generated an incredible pop-culture relevance ranging from multiple references to our recognizable 'Pepto-Bismol Pink' color to inclusion in humorous news stories and … Read the whole story

  • Giants Push For Sweetener Breakthroughs

    With consumers more concerned than ever about sugar and calorie consumption, leading beverage marketers' quest for the perfect, natural low- or no-calorie sweetener continues. … Read the whole story

  • This Holiday, Military Causes Stand Out

    Whole Foods Market says it is offering free shipping on its holiday gift boxes to soldiers deployed overseas. Sears -- already a big military … Read the whole story

  • Philips Norelco Ties Razor To Disney's 'Tron'

    To promote its reboot/sequel "Tron: Legacy," Disney is proclaiming "The Game Has Changed." In touting its new, high-priced electric razor, the SensoTouch3D, Philips Norelco … Read the whole story

  • Source:Experian Simmons Read the whole story

  • Groupon's Decision Has Lessons For Retailers

    Why do pure-play online start ups continue to outpace traditional retailers in generating excitement about buying? Read the whole story

  • Why The Click-Through Rate Is Dead

    It is imperative that the industry embrace change and redefine how measurement of online advertising is accomplished. Read the whole story