Marketing Daily
Thursday, December 16, 2010
  • Happy Meal Toy Suit: Kids' Food Fight Escalates

    The suit, which asks for class-action status, was filed Dec. 15 in California Superior Court in San Francisco on behalf of Monet Parham, a … Read the whole story

  • Who Eats Sweets?

    Top 10 DMAs in which reside adults who agree with the statement, "I indulge my cravings for sweets." 1 Chicago, IL 2 Cincinnati, OH … Read the whole story

  • Digital Reputation: Brands Doing Their Job

    Taking a broader view on the definition of "reputation" can shift perspective on the subject and where responsibility falls. Read the whole story

  • Lexus Goes For Gamers With New Entry Hybrid Car

    Lexus is, for the first time, talking to consumers about a new vehicle within the realm of Microsoft's Xbox gaming platform. The luxury division … Read the whole story

  • GE's Holiday Game Highlights Lab's Innovation

    "At Global Research, the mission of our scientists and engineers is to redefine what's possible," company representative Todd Alhart tells Marketing Daily. "GE is … Read the whole story

  • State Farm Sponsors Facebook Game

    State Farm is continuing its quest to connect with younger consumers with the sponsorship of a popular social game on Facebook. The Bloomington, Ill.-based … Read the whole story

  • Dannon Agrees To Drop Health Claims, Pay $21 Million

    Among the ads cited as deceptive by the FTC were Activia's TV ads featuring actress Jamie Lee Curtis that say Activia is "clinically proven … Read the whole story

  • Holiday Holdouts: Consumers Dragging Feet

    With stores already offering big sales on some of the season's hottest items, shoppers are biting. But a new survey from the National Retail … Read the whole story

  • J.D. Power: Reliability Up, But Style Still Rules

    But the next best thing, says Kerri Wise, are vehicles blessed (or cursed, based on one's perspective) with a polarizing style. Think Nissan Cube, … Read the whole story

  • Obit: Karen Sortito, 49, Of NYC & Company

    Marketing executive Karen Sortito, 49, who came to prominence for her ground-breaking, multimillion-dollar product marketing deals for a number of James Bond movies in … Read the whole story