Marketing Daily
Wednesday, January 19, 2011
  • KBB: Things Could Have Been Worse For Toyota

    "Our sense is they came out pretty well in that it could have been a lot worse," says Jack Nerad. "Had this happened in … Read the whole story

  • NFL Scores With Latinos Of Mexican Descent

    For marketers focused on U.S. Hispanics of Mexican descent, the game pits professional football against fútbol. Read the whole story

  • Study Finds That Mall Shoppers Love Faces

    Turns out that while consumers find lots of advertising annoying, they actually like posters displayed in malls -- especially if it is a photo … Read the whole story

  • Dangles Edge To Job Seekers

    The new ad campaign, which was created to coincide with seekers' New Year's resolutions to find new jobs, positions as a site that … Read the whole story

  • GAO: FDA Needs More Probe Power Re Certain Claims

    A new study from the U.S. Government Accountability Office concludes that the Food and Drug Administration needs expanded authority to investigate "structure/function" claims on … Read the whole story

  • Coca-Cola Japan Intros Virtual Vending Prize Promo

    Now through Feb. 13, members of the region's Coca-Cola Park loyalty club can play games and receive daily lottery numbers that may translate to … Read the whole story

  • German Study: Tobacco Marketing Lures Teens

    "Our results support the notion of a content-related effect of cigarette advertisements and underlines the specificity of the relationship between tobacco marketing and teen … Read the whole story

  • ANA Urges Self-Regulation On Online Behavioral Ads

    The ANA action comes a month and a half after the FTC backed a proposal that would let consumers choose whether to have their … Read the whole story