"Our sense is they came out pretty well in that it could have been a lot worse," says Jack Nerad. "Had this happened in … Read the whole story

For marketers focused on U.S. Hispanics of Mexican descent, the game pits professional football against fútbol. Read the whole story

Turns out that while consumers find lots of advertising annoying, they actually like posters displayed in malls -- especially if it is a photo … Read the whole story

The new ad campaign, which was created to coincide with seekers' New Year's resolutions to find new jobs, positions TheLadders.com as a site that … Read the whole story

A new study from the U.S. Government Accountability Office concludes that the Food and Drug Administration needs expanded authority to investigate "structure/function" claims on … Read the whole story

Now through Feb. 13, members of the region's Coca-Cola Park loyalty club can play games and receive daily lottery numbers that may translate to … Read the whole story

"Our results support the notion of a content-related effect of cigarette advertisements and underlines the specificity of the relationship between tobacco marketing and teen … Read the whole story

The ANA action comes a month and a half after the FTC backed a proposal that would let consumers choose whether to have their … Read the whole story