June 3 - 6, 2024
Thursday, January 20, 2011
Top of The News
When I write about high-tech gizmos like the Intel/Kraft Meal Planning Solution, which scans faces for basic demographic input and then constructs a mass-customized menu and shopping list recommendation, there's … Read the whole story
FOODIn one of many efforts designed to generate maximum awareness and engagement with the latest stage of the Oreo Double Stuf Racing League (DSRL) … Read the whole story
- COMMENTARY
Customer rewards programs are one of the best ways to improve customer retention and increase sales, yet many businesses are missing out as their … Read the whole story
RETAILSharon Love, CEO of Dallas-based TPN, a shopper agency owned by Omnicom that represents such brands as PepsiCo, Hershey, Clorox and 7-Eleven, thinks brands … Read the whole story
FINANCIAL SERVICESThe new ads join two other active campaigns -- "Welcome to Scottrade," in which Scottrade is portrayed as a community where the residents are … Read the whole story
SPORTSThe inaugural "Hockey Day in America" program on Feb. 20 comprises four NHL games at Millennium Park's outdoor ice rink in Chicago, and NBC-produced … Read the whole story
TECHNOLOGYThe device, which will be available in the United States on March 27, allows users three-dimensional gaming without the requirement of glasses or visual … Read the whole story
AUTOMOTIVEPerry will now be charged with keeping Chevrolet, Buick, GMC and Cadillac brands in their respective "swim lanes" (to use one of Ewanick's terms). … Read the whole story
FINANCIAL SERVICESThe new channel -- a moneymaker for banks that's reportedly working extremely well for participating marketers -- generates ads, most often associated with discount … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
David Dreyer - Starco Brands, CMO
Lauren Flanigan - Mondelēz International, Head of Partnerships & Portfolio Marketing
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