Marketing Daily
Thursday, January 20, 2011
  • Oreo Double Stuf, Sports Stars Flash Boston, L.A.

    In one of many efforts designed to generate maximum awareness and engagement with the latest stage of the Oreo Double Stuf Racing League (DSRL) ... Read the whole story

  • Overcoming Five Pitfalls of Loyalty Reward Programs

    Customer rewards programs are one of the best ways to improve customer retention and increase sales, yet many businesses are missing out as their ... Read the whole story

  • Q&A On Shopper Marketing: Focus On Women

    Sharon Love, CEO of Dallas-based TPN, a shopper agency owned by Omnicom that represents such brands as PepsiCo, Hershey, Clorox and 7-Eleven, thinks brands ... Read the whole story

  • Scottrade Ads Showcase Online Enhancements

    The new ads join two other active campaigns -- "Welcome to Scottrade," in which Scottrade is portrayed as a community where the residents are ... Read the whole story

  • NHL Inks McDonald's As Its Lead Sponsor

    The inaugural "Hockey Day in America" program on Feb. 20 comprises four NHL games at Millennium Park's outdoor ice rink in Chicago, and NBC-produced ... Read the whole story

  • With 3DS, Nintendo Looks To Hang Onto Lead

    The device, which will be available in the United States on March 27, allows users three-dimensional gaming without the requirement of glasses or visual ... Read the whole story

  • Chris Perry to Fill Joel Ewanick's Shoes At GM

    Perry will now be charged with keeping Chevrolet, Buick, GMC and Cadillac brands in their respective "swim lanes" (to use one of Ewanick's terms). ... Read the whole story

  • Ads In Bank Statements: Latest Targeting Controversy

    The new channel -- a moneymaker for banks that's reportedly working extremely well for participating marketers -- generates ads, most often associated with discount ... Read the whole story