Marketing Daily
Friday, January 28, 2011
  • Sony Plays Catch-up With New Gaming Device

    Sony's follow-up to the PSP and PSPGo is designed to compete with the gaming capabilities of both the smartphones and the Nintendo systems, as … Read the whole story

  • Top 10 Most-Talked About Brands

    After six months, the brands women continue to talk about include: 1 Walmart 2 Target 3 Verizon 4 EBay 5 Ford 6 Coca-Cola 7 … Read the whole story

  • Why Social Media Success Will Not Be In A Silo

    If marketing creates expectations about what the brand experience will be like, then social servicing teams and product marketing need to be able to … Read the whole story

  • Allstate, American Family Differ In Hispanic Approach

    A spinoff of its national general market advertising campaign, "Mayhem," Allstate is introducing an effort with the antagonist "Mala Suerte," who represents unfortunate circumstances. … Read the whole story

  • Shaun White Gets Behind The Wheel For BFGoodrich

    The Olympic medalist, uber-decorated X Games athlete, and superhuman practitioner of all things skate or snowboard, may just take up auto racing next. White … Read the whole story

  • Q&A: Monster Cable On Social Media Strategy

    "There's only a few departments that don't benefit from improved customer service. I like to take it one person at a time," Ted Sindzinski … Read the whole story

  • Toyota Studies Plug-In Market Via Zipcar Fleet

    Zipcar, Inc., a car-sharing service, has signed a deal with Toyota to put the new plug-in Prius Hybrid into fleets in Boston/Cambridge, San Francisco … Read the whole story

  • Healthier Food Ad Messages Generate Big Media Buzz

    Healthier messaging from big fast-food and confection companies is getting women to talk to each other. A six-month analysis from the Women at NBCU … Read the whole story