Is it over, finally? Please say it is. You know what I'm talking about, right? All those January get fit/lose weight/go on a diet/we're-the-answer-to-all-your-physical-woes ads. Don't get me wrong. I'm … Read the whole story
Sony's follow-up to the PSP and PSPGo is designed to compete with the gaming capabilities of both the smartphones and the Nintendo systems, as … Read the whole story
After six months, the brands women continue to talk about include: 1 Walmart 2 Target 3 Verizon 4 EBay 5 Ford 6 Coca-Cola 7 … Read the whole story
If marketing creates expectations about what the brand experience will be like, then social servicing teams and product marketing need to be able to … Read the whole story
A spinoff of its national general market advertising campaign, "Mayhem," Allstate is introducing an effort with the antagonist "Mala Suerte," who represents unfortunate circumstances. … Read the whole story
The Olympic medalist, uber-decorated X Games athlete, and superhuman practitioner of all things skate or snowboard, may just take up auto racing next. White … Read the whole story
"There's only a few departments that don't benefit from improved customer service. I like to take it one person at a time," Ted Sindzinski … Read the whole story
Zipcar, Inc., a car-sharing service, has signed a deal with Toyota to put the new plug-in Prius Hybrid into fleets in Boston/Cambridge, San Francisco … Read the whole story
Healthier messaging from big fast-food and confection companies is getting women to talk to each other. A six-month analysis from the Women at NBCU … Read the whole story