Marketing Daily
Monday, January 31, 2011
  • Mintel: 24% Plan To Reduce Dining Out Spend

    "The restaurant industry grew 2.1%, to $403.5 billion, last year, but if restaurant-goers reduce how much they spend when they eat out, or only ... Read the whole story

  • Countdown To The Super Bowl

    This prison doesn't look too shabby, does it? Find out who's breaking out in this afternoon's Super Bowl edition of "Out to Launch." Read the whole story

  • Q&A: Why Brick-and-Mortar Stores Should Pay Less

    "Since retailers bear the cost, it's fair to ask for a price of 10% less than what Web retailers pay," Rafi Mohammed tells Marketing ... Read the whole story

  • Visa Partners With Twitter For NFL/Super Bowl Push

    The social media initiative provides fans a new way to engage with each other and discuss Super Bowl XLV. "Go Inside Super Bowl XLV ... Read the whole story

  • Nielsen: Williams, White, Bradshaw Top Endorsers

    Sports are a good way to reach affluent consumers, according to Nielsen's review of 2010 professional sports popularity and marketing activity. It is also ... Read the whole story

  • ConAgra Launches Online Cooking School

    The eight-week series of live blogging classes and discussions will be hosted on TheMotherhood.com, which connects brands (including Tropicana, American Eagle, Verizon, Clorox and ... Read the whole story

  • NBA Reaches Out to Kids Via Cartoon Network

    The NBA has launched its first major, integrated campaign aimed at marketing the National Basketball League to kids. The effort, which is being executed ... Read the whole story

  • Beef Brouhaha: Taco Bell's Buzz Suffering

    Taco Bell isn't sitting still in the face of the class-action suit filed against the chain, alleging that the chain is falsely advertising ground ... Read the whole story