Marketing Daily
Wednesday, March 16, 2011

Top of The News

Why Is HarperCollins Picking On Libraries?
by Thom Forbes

It's not every day that you get to refer to a story where someone uses a great word like "gobsmacked" but that's the case this morning. What does Philadelphia librarian … Read the whole story

  • PACKAGED GOODS
    Valvoline 'All In' For New 50% Recycled Motor Oil
    by Karl Greenberg

    Valvoline is throwing almost all of its marketing budget this year behind a completely new kind of product for the motor oil segment: 50% … Read the whole story

  • Who Uses A Travel Agent?
    by

    Top 10 DMAs in which reside adults who have used a travel agent when booking a foreign or domestic trip 1 San Francisco-Oakland-San Jose, … Read the whole story

  • COMMENTARY
    Here's A Big Idea: Forget The Big Idea
    by Greg Ippolito

    The ill-conceived brain drops that fall in the brainstorm room rarely, if ever, turn up awe-inspiring blossoms. Read the whole story

  • Q&A: General Motors' Chris Perry Talks SXSW
    by Karl Greenberg

    "We are trying to engage people with our vehicles and our brand, and we as an organization are down here trying to learn how … Read the whole story

  • FINANCIAL SERVICES
    AmEx Event Pairs Duran Duran, David Lynch
    by Tanya Gazdik

    The 2011 "Unstaged" series will continue to use a variety of digital and social media to connect the online audience to the live shows … Read the whole story

  • TECHNOLOGY
    Microsoft Makes Web 'Beautiful'
    by Aaron Baar

    The browser officially launched March 14 at the SXSW festival. Marketing will involve extensive digital advertising, including home page takeovers of popular sites such … Read the whole story

  • RETAIL
    Nielsen: Men Take To Stores, Women Head To Couch
    by Sarah Mahoney

    One factor is that men are still facing a slightly higher unemployment rate than women (8.8% compared to 7.9%), which may be making them … Read the whole story

  • RESTAURANTS
    Fast Casuals' Traffic Up; Future Prospects Strong
    by Karlene Lukovitz

    Fast casuals "have done an excellent job of satisfying their customers' needs for quality and service and have built strong customer loyalty as a … Read the whole story