Marketing Daily
Thursday, March 31, 2011
  • Ford Could Outsell GM, But Japan Is Big If is predicting a 1.24 million unit month, a 16.5% increase from last March and a 25.1% increase from February this year. The firm ... Read the whole story

  • So Loyal, They'll Buy Shirts Off Their Backs

    Game attendance correlates with fan loyalty, too, but loyalty is a complex matter. Read the whole story

  • Walmart, Target, Home Depot Top U.S. Brands

    Walmart retains its position as the most valuable retail brand for the third consecutive year, according to the Interbrand ranking, despite an 8% drop ... Read the whole story

  • Qatar Airways Aims For Global Awareness

    The campaign, which breaks April 1, includes online, print and radio and will highlight the distinctive characteristics of each region within the airline's expanding ... Read the whole story

  • Ceres Backs Proposed MPG Standards

    New Corporate Average Fuel Economy (CAFE) and greenhouse gas (GHG) rules may well require automakers to achieve fleet fuel economy of at least 42 ... Read the whole story

  • Dairy Queen Ads Said To Melt Among Younger Set

    During the period from March 9 to March 24, when the ad was in heavy rotation during the NCAA Basketball Tournament, the brand's buzz ... Read the whole story