Marketing Daily
Thursday, March 31, 2011
  • Ford Could Outsell GM, But Japan Is Big If is predicting a 1.24 million unit month, a 16.5% increase from last March and a 25.1% increase from February this year. The firm … Read the whole story

  • So Loyal, They'll Buy Shirts Off Their Backs

    Game attendance correlates with fan loyalty, too, but loyalty is a complex matter. Read the whole story

  • Walmart, Target, Home Depot Top U.S. Brands

    Walmart retains its position as the most valuable retail brand for the third consecutive year, according to the Interbrand ranking, despite an 8% drop … Read the whole story

  • Qatar Airways Aims For Global Awareness

    The campaign, which breaks April 1, includes online, print and radio and will highlight the distinctive characteristics of each region within the airline's expanding … Read the whole story

  • Ceres Backs Proposed MPG Standards

    New Corporate Average Fuel Economy (CAFE) and greenhouse gas (GHG) rules may well require automakers to achieve fleet fuel economy of at least 42 … Read the whole story

  • Dairy Queen Ads Said To Melt Among Younger Set

    During the period from March 9 to March 24, when the ad was in heavy rotation during the NCAA Basketball Tournament, the brand's buzz … Read the whole story