Marketing Daily
Tuesday, April 12, 2011
  • Ford Intros Urban-Market Effort For Focus

    Shawn Lollie, Ford manager of multicultural marketing, tells Marketing Daily that the idea came from consumer reactions to driving the car and from focus … Read the whole story

  • 4 Ways To Improve Web Personalization

    The promise is often riddled with errors, requires extensive manual analysis and does not adapt quickly enough to the audiences' changing interests. Change that. Read the whole story

  • Walmart Unleashes Its 'Match It!' Effort

    It's also putting some 8,500 items back on store shelves -- an 11% increase -- in an acknowledgment that its "Project Impact," an effort … Read the whole story

  • An Ad Man's Solution To NFL Labor Agreement

    Dear NFL, On behalf of the entire advertising industry, I would like to say we love you and we need you. Read the whole story

  • Virgin America Calls Itself A 'Breath Of Fresh Airline'

    Creative uses an airplane window to frame declarations of Virgin America's mission to reinvent the typical domestic flight experience. The window displays a single … Read the whole story

  • Cie Promos For Car Games Rev Up Action

    If it involves cars, it may soon begin appearing in a social game near you. Cie Games, the company behind the Facebook game "Car … Read the whole story

  • P&G Cause Effort Celebrates Pampers' 50th

    The effort includes TV ads that feature "little miracles," a Facebook program to get people to "pay it forward" and participate in the "Little … Read the whole story

  • Green Sites Not Best Place to Find Green Audience

    Sites specifically devoted to covering environmental issues are the most efficient ways to find green consumers online, right? Wrong. Green consumers -- those who … Read the whole story