Marketing Daily
Tuesday, April 12, 2011

Top of The News

Will Rising Gas Prices Keep Consumers Home?
by Thom Forbes

As gas prices hit the $4-a-gallon level, economists see a "tipping point" having been crossed, Christine Hauser tells us in the New York Times this morning, but it's not the … Read the whole story

  • AUTOMOTIVE
    Ford Intros Urban-Market Effort For Focus
    by Karl Greenberg

    Shawn Lollie, Ford manager of multicultural marketing, tells Marketing Daily that the idea came from consumer reactions to driving the car and from focus … Read the whole story

  • COMMENTARY
    4 Ways To Improve Web Personalization
    by Carlos Carvajal

    The promise is often riddled with errors, requires extensive manual analysis and does not adapt quickly enough to the audiences' changing interests. Change that. Read the whole story

  • RETAIL
    Walmart Unleashes Its 'Match It!' Effort
    by Sarah Mahoney

    It's also putting some 8,500 items back on store shelves -- an 11% increase -- in an acknowledgment that its "Project Impact," an effort … Read the whole story

  • COMMENTARY
    An Ad Man's Solution To NFL Labor Agreement
    by Jeffrey Rosenblum

    Dear NFL, On behalf of the entire advertising industry, I would like to say we love you and we need you. Read the whole story

  • AIRLINES
    Virgin America Calls Itself A 'Breath Of Fresh Airline'
    by Tanya Gazdik

    Creative uses an airplane window to frame declarations of Virgin America's mission to reinvent the typical domestic flight experience. The window displays a single … Read the whole story

  • ENTERTAINMENT
    Cie Promos For Car Games Rev Up Action
    by Aaron Baar

    If it involves cars, it may soon begin appearing in a social game near you. Cie Games, the company behind the Facebook game "Car … Read the whole story

  • PACKAGED GOODS
    P&G Cause Effort Celebrates Pampers' 50th
    by Karl Greenberg

    The effort includes TV ads that feature "little miracles," a Facebook program to get people to "pay it forward" and participate in the "Little … Read the whole story

  • RESEARCH
    Green Sites Not Best Place to Find Green Audience
    by Karlene Lukovitz

    Sites specifically devoted to covering environmental issues are the most efficient ways to find green consumers online, right? Wrong. Green consumers -- those who … Read the whole story