Maytag is introducing a new brand campaign that it hopes will warm up its old-reliable image, while at the same time building on its … Read the whole story

As if things weren't tough enough for Japanese automotive brands since the earthquake, it seems vehicles from brands like Toyota, Honda, and Nissan may … Read the whole story

Kraft Foods recently announced the existence of "Operation Spark" -- an initiative aimed at reconnecting consumers with "entrepreneurial" brands Athenos, Stove Top, Breakstone's and … Read the whole story

As automakers accelerate production of vehicles designed to be sold everywhere on Earth, not just in specific markets, so are they creating marketing campaigns … Read the whole story

Oneworld alliance members American Airlines and British Airways are launching the Miles Millionaire contest, their first major joint promotion in the U.S. for frequent … Read the whole story