Marketing Daily
Friday, April 15, 2011
  • Maytag Is Out To Warm Up Its Image

    Maytag is introducing a new brand campaign that it hopes will warm up its old-reliable image, while at the same time building on its … Read the whole story

  • Brand, Tell Me a Story, Please

    Digital storytelling is the new social media. Read the whole story

  • TNS: Americans Moving Away From Asian Autos

    As if things weren't tough enough for Japanese automotive brands since the earthquake, it seems vehicles from brands like Toyota, Honda, and Nissan may … Read the whole story

  • 3 Smaller Kraft Brands' New Campaigns Detailed

    Kraft Foods recently announced the existence of "Operation Spark" -- an initiative aimed at reconnecting consumers with "entrepreneurial" brands Athenos, Stove Top, Breakstone's and … Read the whole story

  • Brands Take To The Web For Global Reveals

    As automakers accelerate production of vehicles designed to be sold everywhere on Earth, not just in specific markets, so are they creating marketing campaigns … Read the whole story

  • American Airlines, British Airways Partner On Promo

    Oneworld alliance members American Airlines and British Airways are launching the Miles Millionaire contest, their first major joint promotion in the U.S. for frequent … Read the whole story