Marketing Daily
Thursday, April 28, 2011
  • Nescafé Dolce Gusto: Play With Your Coffee

    The app, "Latte Yourself," lets those who "like" the brand take any photo and make it look like the art that gourmet coffee shop … Read the whole story

  • Deal Commerce: What's In It For Publishers?

    Remember that the space is crowded. Make sure your selected partner will be around long-term to ensure your investment pays the dividend you expect. Read the whole story

  • Report: Why 'Healthy Actives' Can't See Your Ads

    With all the attention that gets lavished on America's obesity epidemic, it's easy to forget the 77 million consumers who are currently maxing their … Read the whole story

  • Gaylord Hotels Partners With DreamWorks

    As part of the four-year deal, Gaylord plans to offer unique leisure experiences for its guests featuring DreamWorks Animation's characters at the four Gaylord … Read the whole story

  • Toyota, Ford, Chevy Tops Among African-Americans

    Brands seeing the quickest growth among African-Americans are Buick, Hyundai, Kia, Cadillac, GMC and Infiniti, per Polk, which says that, with the exception of … Read the whole story

  • For Six Flags And Heineken, Social Media Is Central

    Heineken and Six Flags may have little in common, but marketers at each company agree on at least one point when it comes to … Read the whole story

  • Mintel: Smartphones Shatter Hispanic Divide

    Marketers wanting to reach the growing Hispanic population, particularly Hispanic women, may want to rethink their strategy for reaching them online. According to new … Read the whole story