Marketing Daily
Wednesday, May 4, 2011
  • Virgin Mobile Readies The Ride Of 'Sparah'

    "We wanted to create something that was a little more breakthrough, that could illustrate our Android phones [and talk about] something beyond price and … Read the whole story

  • One Size Doesn't Fit All for Social Media

    Spend 48 hours with forward-thinking, opinion-rich CMO's and the last thing you'll find is consensus about any aspect of marketing, especially social media. Read the whole story

  • Japanese May Cede Sales Lead To Koreans

    It used to be a given that when auto sales numbers came out every month, Honda and Toyota had "best ever" superlatives. Now it's … Read the whole story

  • Cargill's Truvia Now #2 Sugar Substitute

    The tabletop side of the balance sheet is the tip of the iceberg, compared with the market for sweeteners for prepackaged foods and beverages. … Read the whole story

  • Avon, Alberto Culver Profit On Reined-In Ad Spend

    While Avon cut back on advertising -- spending $82 million, down 15% from the same period a year ago and primarily in China -- … Read the whole story

  • Valvoline, Telemundo Partner For TV Show

    Valvoline is using the program to promote its NextGen motor oil, a product that is 50% recycled. When the company launched the product in … Read the whole story

  • Study: Good Customer Service Earns Rewards

    But despite the greater value Americans are placing on customer service, many businesses don't seem to be making the grade with consumers. In fact, … Read the whole story