Google launched a campaign on national TV last night to boost usage of its Chrome browser. The series of 90-second spots, via Bartle Bogle Hegarty, have a simple objective. Read the whole story
"We wanted to create something that was a little more breakthrough, that could illustrate our Android phones [and talk about] something beyond price and … Read the whole story
Spend 48 hours with forward-thinking, opinion-rich CMO's and the last thing you'll find is consensus about any aspect of marketing, especially social media. Read the whole story
It used to be a given that when auto sales numbers came out every month, Honda and Toyota had "best ever" superlatives. Now it's … Read the whole story
The tabletop side of the balance sheet is the tip of the iceberg, compared with the market for sweeteners for prepackaged foods and beverages. … Read the whole story
While Avon cut back on advertising -- spending $82 million, down 15% from the same period a year ago and primarily in China -- … Read the whole story
Valvoline is using the program to promote its NextGen motor oil, a product that is 50% recycled. When the company launched the product in … Read the whole story
But despite the greater value Americans are placing on customer service, many businesses don't seem to be making the grade with consumers. In fact, … Read the whole story