There's a bigger story at Gap than that of a designer losing his job after four years, but when you get right down to it, it seems to be more … Read the whole story
The Oreo spot -- which has no dialogue (just music in the background) and ends with the simple message "Happy Mother's Day from milk's … Read the whole story
How can marketers exploit this? Offer perks. Read the whole story
The products these advocates are not just talking up products that garner a lot of attention, either. According to the research, they are two … Read the whole story
"Consumers of these products are in an optimistic mood," Karen Grant, VP/global industry analyst for NPD's beauty sector, tells Marketing Daily. "They're kind of … Read the whole story
The deal will allow Carnival to reach music fans before, during and after live shows through Live Nation's multi-channel distribution platform, VIP priority seating, … Read the whole story
Said Linda Mummiani, creative director and "Pantene visionary" at AOR Grey New York, "We're digging into how women really relate to their hair and … Read the whole story
The late Easter holiday sent consumers shopping after all, with the nation's biggest retailers turning in solid gains for April. And some were downright … Read the whole story