Marketing Daily
Thursday, May 12, 2011
  • Mitsubishi Outlander Goes To Edge Of Doom

    Besides the beautiful scenery, the road is also decorated with crucifixes. In order to tout its new Outlander and Outlander Sport SUVs, Mitsubishi is … Read the whole story

  • Do You Have What It Takes To Earn An A?

    "What grade would the CEO give the marketing organization for implementing initiatives that enabled your company to achieve its objectives?" Read the whole story

  • People Close-Lipped On Companies, Products

    "The most underleveraged way to encourage positive word-of-mouth with your best customers is to borrow what works best in your rewards program," Kelly Hlavinka … Read the whole story

  • Chivas Loyalty Program Using 2D Barcodes, Multimedia

    To launch its "Chivas Brotherhood" loyalty program, Pernod Ricard's Chivas Regal is reaching out to young male adults via a wide spectrum of media … Read the whole story

  • Online Marketers Say Community Is The Thing

    Is the online solitary experience solitary? When we buy things through online retail channels, are we bowling alone? Panelists at Consumer Reports's ShopSmart summit … Read the whole story

  • McDonald's Looks To Tweeters For Inspiration

    Inspired by what it believes is a perfect combination, the fast-food company is asking tweeters to get together and describe -- in 140 characters … Read the whole story

  • In Hardware, Older Buyers Head Online

    When it comes to the manly world of tools, power tools, and power equipment, purchasing behavior is changing, reports the NPD Group. The category … Read the whole story