Marketing Daily
Tuesday, May 17, 2011

Top of The News

Ikea Takes Cannes Advertiser Of The Year Honors
by Thom Forbes

The folks at Cannes announced yesterday that Ikea would collect its Advertiser of the Year trophy on June 25 during the Film, Film Craft, Titanium & Integrated and Creative Effectiveness … Read the whole story

  • TECHNOLOGY
    Intel Social Effort Relies On Storytelling
    by Aaron Baar

    Aside from some light branding on the YouTube page where the videos will be hosted and casual mentions and placement within the programming, Intel's … Read the whole story

  • COMMENTARY
    The First Janitor In Space
    by Mickey Lonchar

    The first step is to share how your Brand Vision was arrived at, what it means to your customer, and why it is meaningful, … Read the whole story

  • RESEARCH
    CMOs Must Be Organizational 'Bonding Agents'
    by Karlene Lukovitz

    A new study from the Chief Marketing Officer (CMO) Council points to three core elements that need to be in place: a strong mandate … Read the whole story

  • COMMENTARY
    The More Things Change ...
    by Bob McCurdy

    Terrestrial radio may not be grabbing a lot of headlines of late but it's sure to see many challengers for audio supremacy come and … Read the whole story

  • BEVERAGES
    Budweiser Offers A Shot At The 'Big Time'
    by Tanya Gazdik

    Budweiser plans digital support (including display ads) in multiple international markets, including the U.S., to help drive traffic to the Facebook page, a spokesperson … Read the whole story

  • AUTOMOTIVE
    High Gas Prices Drive Up Motorcycle Sales
    by Karl Greenberg

    A first-quarter analysis of retail activity by the Motorcycle Industry Council (MIC) shows that U.S. sales of motorcycles and scooters from major manufacturers rose … Read the whole story

  • JCPenney Eyes Marketing Spend; Lowe's Sales Fall
    by Sarah Mahoney

    In announcing stronger earnings and sales, JCPenney says it is amping up its expense-reduction plans, and will deliver an additional $50 million in savings … Read the whole story

  • AUTOMOTIVE
    Nissan Races On With 'Innovation for Endurance'
    by Karl Greenberg

    Nissan will have a presence at a dozen major races around the country -- including the New York City Marathon -- to promote the … Read the whole story