Marketing Daily
Tuesday, May 17, 2011
  • Intel Social Effort Relies On Storytelling

    Aside from some light branding on the YouTube page where the videos will be hosted and casual mentions and placement within the programming, Intel's … Read the whole story

  • The First Janitor In Space

    The first step is to share how your Brand Vision was arrived at, what it means to your customer, and why it is meaningful, … Read the whole story

  • CMOs Must Be Organizational 'Bonding Agents'

    A new study from the Chief Marketing Officer (CMO) Council points to three core elements that need to be in place: a strong mandate … Read the whole story

  • The More Things Change ...

    Terrestrial radio may not be grabbing a lot of headlines of late but it's sure to see many challengers for audio supremacy come and … Read the whole story

  • Budweiser Offers A Shot At The 'Big Time'

    Budweiser plans digital support (including display ads) in multiple international markets, including the U.S., to help drive traffic to the Facebook page, a spokesperson … Read the whole story

  • High Gas Prices Drive Up Motorcycle Sales

    A first-quarter analysis of retail activity by the Motorcycle Industry Council (MIC) shows that U.S. sales of motorcycles and scooters from major manufacturers rose … Read the whole story

  • JCPenney Eyes Marketing Spend; Lowe's Sales Fall

    In announcing stronger earnings and sales, JCPenney says it is amping up its expense-reduction plans, and will deliver an additional $50 million in savings … Read the whole story

  • Nissan Races On With 'Innovation for Endurance'

    Nissan will have a presence at a dozen major races around the country -- including the New York City Marathon -- to promote the … Read the whole story