Marketing Daily
Friday, May 20, 2011
  • Frito-Lay's Cheetos Rewards Goofing Off

    The goal of the Cheetos Billion Minute Break is getting brand fans to rack up a billion cumulative minutes goofing off online. The promotion … Read the whole story

  • Burson Blew Secret Services Opportunity

    Instead of pointing the finger of blame at Facebook, it should have embraced the plan -- the only actual failure was in the execution! Read the whole story

  • Lysol, Clearasil Parent Recruits For 'Thrills'

    In the online free runner-themed game, participants complete challenges in urban and rural locations across nine international settings, including the U.S., Brazil, Australia, India, … Read the whole story

  • Honda Puts Both Engines, Marketing Into IndyCar

    Honda, which became sole provider of the Indy V-8 engines that power the cars in the IndyCar series starting in the 2006 season, has … Read the whole story

  • Consumers Are Becoming Numb To Gas Pains

    Looks like Americans may be weathering high gas prices better than many expected. "Both the improving job market and strengthening economy are helping consumers … Read the whole story

  • New Study: USAA Is Tops In Customer Experience

    "It starts with employee recruitment and commences from the very first day. For example, USAA new employees rapidly learn what it is like to … Read the whole story