Marketing Daily
Friday, May 20, 2011

Top of The News

Gluten-Free Rises (And Improves Your Backhand, Too!)
by Thom Forbes

For a while this week, a decidedly unbusinesslike story sat at the top of WSJ.com's "Most Emailed Links." The headline reads, "The Diet That Shook Up Tennis? Starch Madness: Novak … Read the whole story

  • FOOD
    Frito-Lay's Cheetos Rewards Goofing Off
    by Karlene Lukovitz

    The goal of the Cheetos Billion Minute Break is getting brand fans to rack up a billion cumulative minutes goofing off online. The promotion … Read the whole story

  • COMMENTARY
    Burson Blew Secret Services Opportunity
    by Steve Lundin

    Instead of pointing the finger of blame at Facebook, it should have embraced the plan -- the only actual failure was in the execution! Read the whole story

  • PACKAGED GOODS
    Lysol, Clearasil Parent Recruits For 'Thrills'
    by Aaron Baar

    In the online free runner-themed game, participants complete challenges in urban and rural locations across nine international settings, including the U.S., Brazil, Australia, India, … Read the whole story

  • AUTOMOTIVE
    Honda Puts Both Engines, Marketing Into IndyCar
    by Karl Greenberg

    Honda, which became sole provider of the Indy V-8 engines that power the cars in the IndyCar series starting in the 2006 season, has … Read the whole story

  • RETAIL
    Consumers Are Becoming Numb To Gas Pains
    by Sarah Mahoney

    Looks like Americans may be weathering high gas prices better than many expected. "Both the improving job market and strengthening economy are helping consumers … Read the whole story

  • RESEARCH
    New Study: USAA Is Tops In Customer Experience
    by Karl Greenberg

    "It starts with employee recruitment and commences from the very first day. For example, USAA new employees rapidly learn what it is like to … Read the whole story