Marketing Daily
Tuesday, May 24, 2011
  • VW Thinks Blue: New Campaign, MoMA Partnership

    The effort is timed with the inauguration of the automaker's new plant in Chattanooga, Tenn., which VW says is one of the greenest automotive … Read the whole story

  • Choice Hotels Unites Brands For Campaign

    Choice Hotels is a true "brand of the people," said Bruce Dincin, senior director of marketing and advertising for Choice Hotels. "This campaign is … Read the whole story

  • Canon Inks Ron Howard For Photo/Film Effort

    "It's really something we came up with for people to inspire others to create things through our products," Rob Altman, manager of camera and … Read the whole story

  • Gap Hooks Up With Goodwill For Donation Drive

    People who bring clothing donations into their local Gap store through May 29 earn a 30% discount on purchases that day, including both regularly … Read the whole story

  • State Farm Backs Disney/Pixar's 'Cars 2'

    One element of the promotion includes a 30-second spot commercial called "Pitties" (as in people working in a racing pit-stop) that is thematically tied … Read the whole story

  • Poll: People Would Pay More for Safer Food

    A new survey commissioned by the Pew Charitable Trusts shows significant majorities of U.S. voters in favor of providing the Food and Drug Administration … Read the whole story