Marketing Daily
Tuesday, June 7, 2011

Top of The News

Fitness And Diet Head Back To The Future
by Thom Forbes

What did cavemen and ladies not know that we do besides the fact that reality television is a waste of time and that sexting can get you into big trouble … Read the whole story

  • Disruption Demands 'Customer-Obsessed' Model
    by Karlene Lukovitz

    Technology-empowered consumers are so radically disrupting the traditional competitive scenario across industries that companies must now be "customer-obsessed," not just "customer-centric," in order to … Read the whole story

  • COMMENTARY
    Lay Of The Land: Creating Ecosystem Maps
    by Laura Patterson

    By the time you complete the fifth step you will begin to have the insight you need to decide whether to become a player … Read the whole story

  • For Brands Targeting Women, It's Game On
    by Sarah Mahoney

    While it's no news that girls and women are diving deeper into gaming every day, a new ranking from NBCU shows that brands offering … Read the whole story

  • COMMENTARY
    2011 EFFIE Award Preview: 'Concert In A Bag'
    by Amanda Sklad

    The North American Effie Awards recognize ideas that work and have been a global symbol of marketing achievement since 1968. Marketing Daily will showcase … Read the whole story

  • Quaker State To Reward Drivers Who Get To 300,000 Miles
    by Karl Greenberg

    Hard as it is to imagine, some cars out there have 300,000 miles on their odometers. Not many, but some. Quaker State motor oil … Read the whole story

  • Study: Consumers See Luxury Brands As Reason To Buy
    by Tanya Gazdik

    Luxury brands continue to lead the pack in the Brand Keys Fashion 15 rankings. On trend with a growing desire among consumers for product … Read the whole story

  • Ubisoft Dances With Katy Perry Tour
    by Aaron Baar

    Already one of the most popular video games available, Ubisoft's Just Dance 2 is looking to gain some more market share and awareness by … Read the whole story