Marketing Daily
Tuesday, June 28, 2011

Top of The News

Pepsi Wakes Up And Shakes Up
by Thom Forbes

Reacting to a shakeup in PepsiCo's top beverage marketing ranks last week, one reader commented in Ad Age: "Hopefully, Pepsi will get back into the sugar water business, not the … Read the whole story

  • RETAIL
    Walgreens Rolls Out Web Pickup Service
    by Sarah Mahoney

    "In the big-ticket category, stores like Sears, Best Buy, and Lowe's have certainly been doing this for a while," Neil Stern, senior partner at … Read the whole story

  • COMMENTARY
    Chevy Volt Passes 'Karl, The Driver' Test
    by Karl Greenberg, Staff Writer

    Could it be that, instead of midnight drag races on Lido Boulevard, kids will be trying to see who can go farthest? Read the whole story

  • Nissan: Learn From Earthquake, Grow Global Share
    by Karl Greenberg

    Nissan has big plans for the next six years, and some of it comes in hindsight. The company's new six-year business plan, "Nissan Power … Read the whole story

  • COMMENTARY
    Dirty Men, Double Entendres, Damage Control
    by Vanessa Horwell

    There's no doubt that Weiner's lack of a PR powerhouse made a difference in how he handled his scandal. Read the whole story

  • FOOD
    Aunt Jemima: Video Response Prompts TV Effort
    by Karlene Lukovitz

    That approach came about because the marketing team was so impressed by the "passion and pride" the employees feel about the products, and wanted … Read the whole story

  • ENTERTAINMENT
    Mobile Gamers Outpacing Core Gamers
    by Aaron Baar

    The image of a "gamer" as someone who sits on a couch in the basement while playing Sony PlayStation or Xbox 360 is fading, … Read the whole story

  • RESTAURANTS
    IHOP Campaign Says 'Make It An IHOP Day'
    by Tanya Gazdik

    "The 'Make it an IHOP day' campaign taps into something that our guests have told us: That starting or finishing their day with great … Read the whole story