Marketing Daily
Tuesday, June 28, 2011
  • Walgreens Rolls Out Web Pickup Service

    "In the big-ticket category, stores like Sears, Best Buy, and Lowe's have certainly been doing this for a while," Neil Stern, senior partner at … Read the whole story

  • Chevy Volt Passes 'Karl, The Driver' Test

    Could it be that, instead of midnight drag races on Lido Boulevard, kids will be trying to see who can go farthest? Read the whole story

  • Nissan: Learn From Earthquake, Grow Global Share

    Nissan has big plans for the next six years, and some of it comes in hindsight. The company's new six-year business plan, "Nissan Power … Read the whole story

  • Dirty Men, Double Entendres, Damage Control

    There's no doubt that Weiner's lack of a PR powerhouse made a difference in how he handled his scandal. Read the whole story

  • Aunt Jemima: Video Response Prompts TV Effort

    That approach came about because the marketing team was so impressed by the "passion and pride" the employees feel about the products, and wanted … Read the whole story

  • Mobile Gamers Outpacing Core Gamers

    The image of a "gamer" as someone who sits on a couch in the basement while playing Sony PlayStation or Xbox 360 is fading, … Read the whole story

  • IHOP Campaign Says 'Make It An IHOP Day'

    "The 'Make it an IHOP day' campaign taps into something that our guests have told us: That starting or finishing their day with great … Read the whole story