All the recent activity at Kraft Foods finally caught my fancy this morning, quite a few days later and many dollars shorter than it evidently has reengaged Nelson Peltz' affections. … Read the whole story
The in-store media platform -- being touted as a breakthrough in the booming shopper marketing arena -- enables measurable digital communications to consumers throughout … Read the whole story
Do global consumers exist at the bottom of the pyramid? Read the whole story
For the first time, satisfaction with price is higher among unbundled customers than among bundled customers, J.D. Power & Associates says. "Customers have come … Read the whole story
The offer, which will be available at stations in 18 states, is only good for those using a reloadable Walmart gift card, Walmart MoneyCard … Read the whole story
A new study out of Ryerson University in Toronto suggests that loyalty programs may not be so profitable for some brands and that some … Read the whole story
The effort, via Miami-based Zubi Advertising, brings in three Univision on-air personalities from different shows to help promote an online sweepstakes offering three winners … Read the whole story
Small businesses now have a new way to buy advertising on Facebook: rewards points earned from their American Express accounts. It marks the first … Read the whole story