Marketing Daily
Thursday, June 30, 2011
  • Big Brands Piloting In-Store 3GTV Networks

    The in-store media platform -- being touted as a breakthrough in the booming shopper marketing arena -- enables measurable digital communications to consumers throughout … Read the whole story

  • The Marketer's Dilemma

    Do global consumers exist at the bottom of the pyramid? Read the whole story

  • Amica Mutual Ranks Highest For 12th Year

    For the first time, satisfaction with price is higher among unbundled customers than among bundled customers, J.D. Power & Associates says. "Customers have come … Read the whole story

  • Walmart Offers Summertime Gas Rollbacks

    The offer, which will be available at stations in 18 states, is only good for those using a reloadable Walmart gift card, Walmart MoneyCard … Read the whole story

  • Not All Brands Benefit By Loyalty Programs

    A new study out of Ryerson University in Toronto suggests that loyalty programs may not be so profitable for some brands and that some … Read the whole story

  • Ford, Univision Launch Cross-Platform Promo

    The effort, via Miami-based Zubi Advertising, brings in three Univision on-air personalities from different shows to help promote an online sweepstakes offering three winners … Read the whole story

  • Facebook, AmEx Partner To Entice Small-Biz Advertising

    Small businesses now have a new way to buy advertising on Facebook: rewards points earned from their American Express accounts. It marks the first … Read the whole story