Top of The News
by Thom Forbes
There was a huge hit in New York over the weekend and it wasn't on Broadway. It was in the Big Ball Orchard in the South Bronx (v. 2.0), as … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The campaign, also seen on high-visibility billboards, additionally aimed to convey a broader message to Arby's' target audience, which it describes as "balance seekers": … Read the whole story
COMMENTARY
by Fred Geyer, Chiaki Nishino
The third dimension of marketing is a crucial, and often overlooked, component in achieving breakthrough in the escalating battle for customer engagement. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"Golf is certainly a sweet spot for this customer segment," Chase Card Services General Manager Sean O'Reilly tells Marketing Daily. "It's something that can … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The campaign centers on a live scent experiment. The TV ads show Febreze being used in such public environments as hotels, and restaurants to … Read the whole story
RESEARCH
by Aaron Baar
According to Unity Marketing's most recent survey of ultra-affluent consumers (those making more than $250,000 in annual income, the wealthiest 2% of Americans), Amazon.com … Read the whole story
RESTAURANTS
by Karlene Lukovitz
None of the leading QSRs tracked showed major gains in their buzz scores in comparison with 2010's first half. The largest improvements were a … Read the whole story
BEVERAGES
by Karl Greenberg
The new effort, "Everything I Do Is Wrong," ostensibly appeals to the men who have to live with the women who have PMS. And … Read the whole story