Top of The News
by Thom Forbes
There are intriguing stories out there this morning about two international brands that heretofore I've been only vaguely aware of -- one struggling, the other growing; one high-end, the other … Read the whole story
PACKAGED GOODS
by Karl Greenberg
Women's media network BlogHer is partnering with Procter & Gamble for a year-long program called "Life Well Lived." The program includes both a P&G-sponsored … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
It's hard to imagine there's a marketer anywhere who isn't already strategizing about the sweeping changes in America's demographics. But while Marketing to the … Read the whole story
ELECTRONICS
by Aaron Baar
According to a survey of more than 1,000 moms conducted by The Parenting Group publishing company and BlogHer, 71% of moms do not go … Read the whole story
COMMENTARY
by Drew Kerr
Martha Stewart may have been a genius in marketing herself to millions of woman, but her public relations acumen is in the Stone Age. Read the whole story
FOOD
by Karlene Lukovitz
"Butterfinger the 13th" is a horror-movie parody that continues the brand's humor-based marketing approach by playing off the candy's "Nobody's Gonna Lay a Finger … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
"With Old Spice and Right Guard making gains in consumer perception, there is real risk to Axe," Ted Marzilli, YouGov BrandIndex's SVP and managing … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Nissan has launched a program that puts Quick Response (QR) codes on its "On Vehicle Graphics System." The company says it is the first … Read the whole story