Marketing Daily
Monday, August 8, 2011

Top of The News

The Claw To The Top Gets A Lot Shorter
by Thom Forbes

There are intriguing stories out there this morning about two international brands that heretofore I've been only vaguely aware of -- one struggling, the other growing; one high-end, the other … Read the whole story

  • PACKAGED GOODS
    P&G Ties Up One-Year Deal With BlogHer
    by Karl Greenberg

    Women's media network BlogHer is partnering with Procter & Gamble for a year-long program called "Life Well Lived." The program includes both a P&G-sponsored … Read the whole story

  • COMMENTARY
    The Marketer's Bookshelf: Marketing to the New Majority; Speaking American; Power Moms
    by Sarah Mahoney, Staff Writer

    It's hard to imagine there's a marketer anywhere who isn't already strategizing about the sweeping changes in America's demographics. But while Marketing to the … Read the whole story

  • ELECTRONICS
    Smartphones Are 'A Tool For Modern Families'
    by Aaron Baar

    According to a survey of more than 1,000 moms conducted by The Parenting Group publishing company and BlogHer, 71% of moms do not go … Read the whole story

  • COMMENTARY
    Martha Stewart, Public Relations Failure
    by Drew Kerr

    Martha Stewart may have been a genius in marketing herself to millions of woman, but her public relations acumen is in the Stone Age. Read the whole story

  • FOOD
    Butterfinger Recruits UGC For Rob Lowe Movie
    by Karlene Lukovitz

    "Butterfinger the 13th" is a horror-movie parody that continues the brand's humor-based marketing approach by playing off the candy's "Nobody's Gonna Lay a Finger … Read the whole story

  • PACKAGED GOODS
    Axe Losing Mojo To Old Spice, Right Guard
    by Tanya Gazdik

    "With Old Spice and Right Guard making gains in consumer perception, there is real risk to Axe," Ted Marzilli, YouGov BrandIndex's SVP and managing … Read the whole story

  • AUTOMOTIVE
    QR Codes On Window Stickers, ToyoTags In Ads
    by Karl Greenberg

    Nissan has launched a program that puts Quick Response (QR) codes on its "On Vehicle Graphics System." The company says it is the first … Read the whole story