BMW Group Financial Services is touting its extended-vehicle protection program with a three-part series of viral videos. The central message is that the extended … Read the whole story

The brands, making their second appearance at the show, were diamond (highest-level) sponsors, and leveraged the exposure to some 3,000 bloggers to drum up … Read the whole story

Each grand prize winner will receive a three-day/two-night trip totaling approximately $5,000, which includes round-trip airfare to the destination of their choice for the … Read the whole story

"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended to reinforce the brand's "now is our time" message. While "Go Forth," introduced … Read the whole story

According to a new report from Experian Simmons, approximately 33.3 million consumers are using a cell phone for shopping-related activities. The uses range from … Read the whole story

The campaign, for which the Knoxville, Tenn.-based agency secured backing from the Environmental Protection Agency's WaterSense program, as well as Bosch Home Appliances, Kohler, … Read the whole story

On one hand, "there's the uptick in July results for stores like Nordstrom, Saks Fifth Avenue and Victoria's Secret, none of them your typical … Read the whole story