Marketing Daily
Thursday, August 11, 2011
  • With Banner Earnings, Macy's Turns Elves Loose

    The idea is that the retailer's Elf balloons, which have been floating down Broadway since 1947, are in desperate need of a makeover. Called … Read the whole story

  • We're From Mars, They're From Venus

    With 2012 planning moving into high gear, it is particularly important to keep in mind the media consumption differences between "us" and "them." Read the whole story

  • People Still Turn To Sunday Papers For Coupons

    According to Scarborough Research, coupon usage for household items such as groceries is up 24% since 2006. And though more than a fifth of … Read the whole story

  • What's Behind Dannon Greek's Oikos Rebranding?

    While the product's formula isn't being changed, with new branding -- or at least new primary branding -- new packaging and new marketing, it's … Read the whole story

  • Financial Markets Making Middle America Nuts

    "Consumer perceptions of the economy had been improving moving into August," comScore chairman Gian Fulgoni says in a webcast to present the company's latest … Read the whole story

  • KBB To Open Inventory To Aftermarket Parts, Services

    Typically, advertising on auto sites is centered on OEM efforts targeting competitive vehicles. However, Kelley Blue Book says putting these kinds of ads on … Read the whole story

  • N.Y.'s Hospital For Special Surgery, PGA Ink Deal

    The Hospital for Special Surgery (HSS), a New York orthopedic hospital center, has signed as Official Hospital of The PGA of America. HSS will … Read the whole story