While consumer awareness -- and sales -- of "functional" foods and beverages continue to grow, the number of Americans reporting that they consume such … Read the whole story

While marketers know that moms are the gatekeepers to everything from cell phone plans to family vacations, many are still baffled about how best … Read the whole story

The retailer contracted VistaEmerge (and its charismatic singer) to promote the new line of shoes, which are targeted at teen girls. Rather than take … Read the whole story

Ram Brand CEO Fred Diaz and advertising chief Marissa Hunter talked about the brand's back-road travels and how the campaign is evolving. In a … Read the whole story

Yingli's sponsorship activities started with Wednesday night's U.S. Men's National Team match versus Mexico at Lincoln Financial Field in Philadelphia. At the game, which … Read the whole story

The study revealed that while social media has become very popular, the majority of companies are not using these platforms effectively. For instance, only … Read the whole story