Marketing Daily
Wednesday, August 17, 2011
  • Walmart Sales Flat; Raises Year-end Outlook

    While blaming economic uncertainty for a bigger-than-expected decline in its U.S. sales, Walmart raised its earnings forecast for the full year, and says it … Read the whole story

  • A Tomato Lover's Guide To B2B Social Media

    The hand-painted sign said, "Try me." Just a bit of tomato for the taking at my local farmer's market. So try it I did. Read the whole story

  • Class of '15: Connected, Savvy, Less Cynical

    The best way to reach these consumers is to become an extension of their personal brands. Some 91% of these people check in publicly … Read the whole story

  • Want Brand Power? Become An Expert

    Surprise! You probably already are. Read the whole story

  • Petco Revamps Logo, Tagline

    Installation of exterior signs featuring the new branding will begin on new and remodeled Petco stores starting this month and will gradually phase into … Read the whole story

  • Standard Hot Coffee, Tea Still Rule In Restaurants

    While specialty coffees are hot (so to speak), standard/regular hot coffee and tea still account for more reported out-of-home consumption among consumers in both … Read the whole story

  • Mobile Users Favor Consumable Gaming Apps

    As gaming goes ever more mobile, how are consumers shifting their usage and spending patterns? More than two-thirds of all items purchased in Apple … Read the whole story

  • Web Wars: Ameriprise Trumps Schwab

    Ameriprise communicates what it is about as a company, according to Steve Ellis, Change Sciences Group partner. "By featuring its Facebook page, it makes … Read the whole story