Marketing Daily
Wednesday, August 24, 2011
  • Jack Daniel's Teams With Zac Brown Band

    Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnership spanning events, TV, in-store and other elements. This is the distillery's first … Read the whole story

  • Measurement That Really Counts

    Marketers have long used impressions to measure the value of a campaign, no matter the media; it's all measured the same. Read the whole story

  • Toys 'R' Us Expanding Superstore Format

    Toys "R" Us says it is stepping up its expansion plans, and that it plans to have 21 new stores open by the end … Read the whole story

  • Crowne Plaza Launches 'Marry Me 11.11.11' Giveaway

    Crowne Plaza has conducted giveaways in the past, but this is the first with a wedding focus, Steve Ekdahl, director, leisure travel, U.S. sales … Read the whole story

  • GM Drives Global Review, Co. Spends $3.5B In Ads

    General Motors is launching a global consolidation review. The carmaker spends an estimated $3.5 billion in ads worldwide and just over $2.1 billion in … Read the whole story