Marketing Daily
Wednesday, August 24, 2011

Top of The News

Toyota Has A Lot Riding On Its New Camry
by Thom Forbes

In a massive, multi-city event that was kind of like announcing you've tweaked the taste of vanilla, Toyota yesterday unveiled the first major update since 2007 to its Camry, which … Read the whole story

  • SPIRITS
    Jack Daniel's Teams With Zac Brown Band
    by Karlene Lukovitz

    Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnership spanning events, TV, in-store and other elements. This is the distillery's first … Read the whole story

  • COMMENTARY
    Measurement That Really Counts
    by Sherry Orel, Columnist

    Marketers have long used impressions to measure the value of a campaign, no matter the media; it's all measured the same. Read the whole story

  • RETAIL
    Toys 'R' Us Expanding Superstore Format
    by Sarah Mahoney

    Toys "R" Us says it is stepping up its expansion plans, and that it plans to have 21 new stores open by the end … Read the whole story

  • HOSPITALITY
    Crowne Plaza Launches 'Marry Me 11.11.11' Giveaway
    by Tanya Gazdik

    Crowne Plaza has conducted giveaways in the past, but this is the first with a wedding focus, Steve Ekdahl, director, leisure travel, U.S. sales … Read the whole story

  • AUTOMOTIVE
    GM Drives Global Review, Co. Spends $3.5B In Ads
    by Steve McClellan

    General Motors is launching a global consolidation review. The carmaker spends an estimated $3.5 billion in ads worldwide and just over $2.1 billion in … Read the whole story