In a massive, multi-city event that was kind of like announcing you've tweaked the taste of vanilla, Toyota yesterday unveiled the first major update since 2007 to its Camry, which … Read the whole story
Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnership spanning events, TV, in-store and other elements. This is the distillery's first … Read the whole story
Marketers have long used impressions to measure the value of a campaign, no matter the media; it's all measured the same. Read the whole story
Toys "R" Us says it is stepping up its expansion plans, and that it plans to have 21 new stores open by the end … Read the whole story
Crowne Plaza has conducted giveaways in the past, but this is the first with a wedding focus, Steve Ekdahl, director, leisure travel, U.S. sales … Read the whole story
General Motors is launching a global consolidation review. The carmaker spends an estimated $3.5 billion in ads worldwide and just over $2.1 billion in … Read the whole story