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It was "more a question of when than if," as one webcast commentator put it this morning but still, the news that Steve Jobs has resigned as CEO of Apple … Read the whole story
FINANCIAL SERVICESThe agreement makes New York-based MetLife the official insurance company of the Jets, Giants and the stadium complex, and includes interior and exterior branding … Read the whole story
- COMMENTARY
Marketers need to take advantage of both apps and the mobile web, and the two are deeply intertwined. Many mobile apps are continuously and … Read the whole story
RESEARCHWhat brings them together? Among other things, risk-taking, category redefinition, social media experimentation and humorous messaging, says Melissa Lavigne-Delville, VP of trends and strategic … Read the whole story
BEVERAGESIn one of its first corporate, nationwide marketing efforts for its new Freestyle vending machine, Coca-Cola has released an app offering an interactive replication … Read the whole story
RETAILEvents are scheduled to begin as early as 10 p.m. on Sunday, and the Grapevine, Texas-based retailer is inviting fans to wear team colors … Read the whole story
FINANCIAL SERVICESThe new enhancement offers cardmembers two points per dollar spent on travel and dining purchases in addition to existing benefits, including no foreign transaction … Read the whole story
