Marketing Daily
Thursday, August 25, 2011
  • MetLife Buys N.J. Meadowlands Naming Rights

    The agreement makes New York-based MetLife the official insurance company of the Jets, Giants and the stadium complex, and includes interior and exterior branding … Read the whole story

  • Get Smart About Smartphone Users

    Marketers need to take advantage of both apps and the mobile web, and the two are deeply intertwined. Many mobile apps are continuously and … Read the whole story

  • Female Buzz! Barbie, Kotex ... Harley Davidson?

    What brings them together? Among other things, risk-taking, category redefinition, social media experimentation and humorous messaging, says Melissa Lavigne-Delville, VP of trends and strategic … Read the whole story

  • Coke Intros Freestyle Digital Replica App

    In one of its first corporate, nationwide marketing efforts for its new Freestyle vending machine, Coca-Cola has released an app offering an interactive replication … Read the whole story

  • GameStop, Papa John's: Ready For Some Football

    Events are scheduled to begin as early as 10 p.m. on Sunday, and the Grapevine, Texas-based retailer is inviting fans to wear team colors … Read the whole story

  • Chase Campaign Supports New Sapphire Rewards

    The new enhancement offers cardmembers two points per dollar spent on travel and dining purchases in addition to existing benefits, including no foreign transaction … Read the whole story